Digital Fundraising Strategy Overview 2021

Sally Albright, Capitol Waterfront Group

Overview

• Any online transaction that allows supporters to financially contribute to campaigns is considered digital fundraising.
• Digital strategy in politics is focused on raising “low dollar” donations and collecting information from potential supporters and donors (aka “data hauls”).
• The recent coronavirus outbreak has made digital fundraising a necessity for political campaigns.
• Tactics range from relatively basic online donation forms to detailed and strategically planned virtual events.
• From the donors’ perspective, digital fundraising provides unique and convenient ways to support — no checks, no stamps, one click.
• Digital efforts should integrate with and enhance your traditional fundraising program.

Apps/ActBlue

• ActBlue is a nonprofit online fundraising tool that operates as a legal conduit for online fundraising — a federal political committee that passes contributions through to other committees.
• ActBlue is used by nearly every Democrat running for Congress.
• The organization itself doesn’t fundraise for any candidate, it just processes and forwards individual contributions and provides insights.
• ActBlue doesn’t take a cut of donations; instead it gives users the option of tipping on every transaction. These…